Brand Report
Drunk Elephant Says Many Of Its Products Are Designed For Kids
Drunk Elephant is going on the offensive amid criticism that young kids are inappropriately using its products. In an Instagram post uploaded Friday on its account, the brand asked, “Can kids & tweens use Drunk Elephant?”...
NIQ And Kline: 25 Indie Beauty Brands Ripe For Acquisition
Market research firms Kline and NIQ have identified 25 indie beauty brands ripe for acquisition, including Rare Beauty, Danessa Myricks Beauty, Jones Road, OSEA, Good Molecules, Dr. Squatch, Dossier...
Spate: 15 Indie Beauty Brands Leading In Sustained Search Volume Growth
It’s great to suddenly go viral on TikTok, but it’s even better to have sustained momentum over time. To pinpoint drivers of prolonged growth in consumer awareness, we turned to machine intelligence beauty platform Spate to identify...
Brands Are Making Sure Women Aren’t Left Out Of Science’s Understanding Of Sexual Health
As a female-centered category in a male-dominated world, sexual wellness has been understudied, but that’s changing rapidly. Sexual wellness companies, universities, nonprofits and medical professionals are joining forces to increase scientific rigor in the...
DedCool’s New Fruity Floral Fragrance Sunlit Blooms Launches Exclusively At Sephora
Less than a year after launching at Sephora, DedCool is releasing Sunlit Blooms, a fragrance exclusive to the beauty specialty retailer. The gender barrier-busting cult-favorite brand worked closely with Sephora to develop the citrus,...
Is Uoma Beauty Unraveling?
Customers are accusing Uoma Beauty, an activist makeup brand dedicated to improving diversity in beauty product assortments and the industry’s halls of power, of not fulfilling orders. In response to an Instagram
