Expert Dialogue
How Beauty Brands “Win The Door” At Major Retailers
Succeeding at stores isn’t easy. Facing fierce competition, emerging beauty brands must manage costs and retail buyers with countless options for assortments as they drive sales and awareness. “Getting inside the retailer is...
Ogee, Melanin Haircare And Kate McLeod’s Crawl-Walk-Run Approaches To Succeeding At Retail
As direct-to-consumer distribution has gotten trickier, beauty brands are crashing physical retailers’ doors, but brick-and-mortar distribution isn’t an automatic winner and failing at a big chain can spell the end of a brand.
“The Next Black Millionaires” Stars Kazmaleje’s LaToya Stirrup And Undefined’s Dorian Morris On The Power Of The F Word
Participating in Unilever-owned SheaMoisture’s The Next Black Millionaire program, the power of the F word, focus, was impressed upon Kazmaleje founder LaToya Stirrup and Undefined Beauty
Podcast Good For U(?) Sunsets, But Not Before Imparting Conscious Consumerism Wisdom
In its year and a half run, the podcast Good For U(?) examined beauty and wellness consumption critically. However, its criticism came with a healthy dose of compassion as its hosts Michelle Pellizzon,...
What It Really Means To Be A Profitable Beauty Brand
If beauty entrepreneurs are to be believed, virtually no one is building a brand to exit. Still, that doesn’t indicate they wouldn’t consider a lucrative deal should it be on the table, right? To situate themselves...
The Opposite Of Overnight Success: How U Beauty, Nécessaire And Shani Darden Skin Care Are Carefully Becoming Powerhouses
After an age in which the consumer packaged goods industry applauded unicorns (many as mystical as the creature they were named for), the new age is starting to celebrate the brand equivalent of the quahog clam. The
