Beneath the Surface Archives | Beauty Independent

Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare

Suzannah Weiss — Fri, 12 Jan 2024 03:45:18 +0000

Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle for a decade, struggled with her weight, and dealt with cystic acne, hair loss, anxiety and

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Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media

Taylor Bryant — Fri, 10 Nov 2023 04:06:30 +0000

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Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding out-of-home truck campaigns to their advertising mix.

The roadtripping comes as brands are looking to diversify

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On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters

Erica La Sala — Wed, 25 Oct 2023 00:58:12 +0000

TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention are looking to make boffo bucks off of short-form small-screen videos.

On Sept. 12, ByteDance-owned TikTok

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The Speed Trap: How Fast Beauty Has Compromised Product Quality

Rachel Brown — Fri, 20 Oct 2023 08:02:31 +0000

About five years ago, the beauty industry collectively decided it wanted to go fast—very fast.

The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product to market in 18 weeks, shaving off months, if not years, from the prevailing product development

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How Department Stores Lost Relevancy—And What They’re Doing To Regain It

Erica La Sala — Thu, 05 Oct 2023 21:03:06 +0000

More than twenty years after American department stores started to decline, the former titans of retail haven’t regained their edge.

Strained by slumping sales, debt, mismanagement and shifting consumer sentiment, several legacy department stores were pushed into bankruptcy when the onset of the pandemic shuttered stores, while others disappeared entirely.

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BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities

Taylor Bryant — Tue, 03 Oct 2023 19:35:02 +0000

There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers.

The founders are responding to racial health inequities rife in society, and people’s desire to assume power over

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